Ella Hoyos

Ella Hoyos is a Copywriter, Marketer and Podcaster who works with online course creators and creative entrepreneurs to amplify their authority and attract the most perfect-fit clients.  

Her superpower is writing powerful words, pages and sequences that tap into the hearts, minds (and wallets!) of her audience. She believes that persuasive writing is more of a science than an art and is passionate about the psychology and strategy that underpins it. 

She works with businesses in the UK, US and Europe and has helped artists and entrepreneurs to launch and scale their online courses and memberships. She delights her clients by helping them to double their mailing lists, 3x their open rates, or grow from a 5 to 6 figure status in a single launch.

The podcast she co-hosts with her business bestie, Minnie McBride is in its second year with over 25 shows and counting.  

Her extensive communication career spans 3 decades. She has worked in both the public and private sector; first gaining valuable international PR agency experience on blue chip corporate client accounts; then in-house as a Newspaper and Magazine Editor; and now as an entrepreneur running her own copywriting business.

When she’s not co-hosting her B2B podcast, Cracking Copy, you’ll find her at home with her husband and two dance-obsessed daughters, or out for some fresh air in the beautiful Norfolk countryside, East of England.