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Erin Pennings

CopySnacks Brand messaging strategist and copywriter helping startups and scaleups turn their brands into customer magnets

About this speaker

Part brand messaging strategist and part copywriter, Erin Pennings (she/her) draws on 20 years of marketing experience to help small businesses, entrepreneurs, and startups turn their brands into customer magnets. 

Using her proprietary REACH Visibility Trajectory™ flexible framework, she helps you clarify your message and delivers a blend of strategy and copy to tell your story at every stage of the funnel. Across website copy, funnel copy, and thought leadership content tailored to your business and audience, Erin helps you identify and speak to their pain points and motivations so you can attract perfect-fit customers and build a foundation for strong, strategic relationships.

Whether you’re on the verge of launching, pivoting, or scaling, Erin uses a blend of strategic insights and tactical support to help you build brand awareness, establish authority, and create momentum so you can form powerful connections with the humans in your audience.

In addition to 1:1 copywriting and strategy services, Erin teaches Whomp Whomp to Wow™ — a 28-day website copy course designed to help copywriters and entrepreneurs stop apologizing for their website (or lack of one) so they can finally finish their copy and launch a new site. With a blend of strategy, tactics, and accountability, she helps students get to the finish line. Additionally, she offers copy audits, story development sessions, and coaching to copywriters and entrepreneurs. 

In 2022, Erin live launched 6 trainings and workshops, including 2 cohorts of Whomp Whomp to Wow, that she used to gather valuable customer and VoC data to tailor presentations to attendees and find new opportunities to serve her audience while selling into her offers. 

Erin shares insider tips and updates with copywriters and entrepreneurs through regular blogs on her site, emails to her audience, and weekly live broadcasts on LinkedIn and Facebook. And as one of the hosts of The Copy Table podcast, she loves dishing on how copywriters and freelancing can grow their businesses with co-hosts Nicole Morton and Grace Fortune.

To ensure you never miss an update, go to, where you can join her email list and follow her on social.

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