Esai Arasi

Esai Arasi is a behavioral change trainer turned social media strategist who works with introverted copywriters and other service providers with premium packages, looking to attract premium clients on social media.

Over the last three years, she has rigorously tested and perfected content marketing funnels that are both easy for introverted copywriters to execute but are also great for exclusively attracting premium clients. She was an experiential learning specialist who spent 12 years researching and creating frameworks for helping people change their behavior.

Since pivoting she has been applying her expertise to coach and persuade her audience into developing a positive relationship with social media. Her contention is that as copywriters, the current popular advice on content marketing for lead gen is both counterproductive and unsustainable.

The best news? Her social media content funnels start with a posting frequency of once a week and do not require doing Reels. She is building out her team to become leaders and profit partners in her business.

Her mission is to set up a non-profit which pays women in India to go through social media content creation training and become independent - a distant pipe dream for the majority of women in India. She aims to help at least 50 women, who struggle to earn minimum wage to become debt-free homeowners by 2030.