About this speaker
Jay McGrane is a lead magnet specialist and copywriter. As a teacher, Jay brings her love of education to lead magnets so your customers adore consuming your lead magnet!
Jay’s love of learning has led her on a merry dance so far! It even inspired her to live on 3 different continents (North America, Europe, and Africa). After earning 3 degrees and 2 certificates, Jay thought she’d settle into the role of classroom teacher. However, she soon embarked on a new challenge and started a business as a freelance writer. In the beginning, Jay became a content writer. Now, she helps businesses sell more with persuasive writing.
This work has led to her biggest belief about lead magnets → “Even if the information is good, no one will do it if it’s boring!”
As the world of online marketing changes in response to AI, Jay knows information isn’t enough. You have to give a great experience. That’s why she has been focusing on designing interactive lead magnets for her clients. Her obsession with educational technology enables her to find easy-to-use tools to craft engaging lead magnet experiences.
Jay’s training as a professional copywriter makes her a master of persuasion. She’s developed strategies to motivate customers to take action from opt-in to sale. Email marketing is her first love, but she also writes web copy.
When she’s not plunking away at a keyboard or in front of a classroom, you can find her sipping tea with a good book or hanging out with her daughter.