About this speaker
Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for.
Mimi's conversion copywriting projects are built on a thorough research foundation where she studies info your audience provides through surveys, interviews, reviews and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly.
Mimi shares her expertise for free through her monthly newsletter, Smarter Customer Research: mimizhou.com/newsletter