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Rachel Sparacio-Foster

Fresh Perspective Copywriting

About this speaker

Rachel Sparacio-Foster is a B2B copywriter and CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She’s worked with leading tech brands including Americas’ SAP Users’ Group (ASUG), SoftwareOne, and Citrix.

Rachel is also well known in the B2B marketing space. She has presented at Content Marketing World and taught copywriting for MarketingProfs. 

Connect with Rachel on LinkedIn ( and check out her B2B marketing resources at

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Technically Speaking: B2B content & copy for specialist audiences

October 24, 2023, 08:15 PM
Douglas Paton Molly McBeath Rachel Sparacio-Foster

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