About this Talk
This presentation walks through my FAB framework for optimizing key elements of a landing page to increase conversions. Throughout the talk, we’ll discuss how removing all sources of friction (F), arranging messages in the right order (A), and optimizing CTA button copy (B) have helped me get great results for my clients — and how you can do the same.
I’ll also share before-and-after examples of how to get it wrong…and how to do it ‘write’.
