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Naomi Soman

Unlock the untapped potential of content syndication

A Talk by Naomi Soman (Storylogick Consulting)

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About this Talk

Content syndication is the easiest way to gain access to the emails of directors, VPs, and CEOs from Fortune 500 companies and household brands, even if you're a scrappy startup with little authority to your own name.

You get the same recognition you would from large PR efforts, but you don't need to ever pitch to an editor. And, it's so powerful, that you can even zero in on the exact domains you want to target, without thinking twice about data privacy laws. But, most companies have no idea how powerful it is, and even if they do, they don't know what messaging to use or how to implement the campaign into their overall marketing strategy. Here, you'll find everything you need to know to take advantage of this incredible lead-gen opportunity.

Here are some tactics you'll learn:

-The “who me?” negotiation strategy I use to slash thousands if not tens of thousands of dollars from your cost while improving your relationship with the publisher.

-The one question you need to ask when conducting qualitative customer research that unlocks all of the information you need to know.

-The counter-intuitive mindset shift I make when writing emails that slightly drops CTR but massively boosts lead quality

-Why you should absolutely leverage the principle of future-pacing to get the attention of C-suite executives

-The surprisingly easy way to optimize your landing page that you’ve definitely been missing.

-What you should absolutely never do to cut costs.

-How to validate creative assets before setting them live, so when you hit “publish,” you’re always calm, cool, and collected.

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October 26, 2023, 02:45 PM

02:45 PM - 03:45 PM

About The Speakers

Naomi Soman

Naomi Soman

Storylogick Consulting

Naomi has worked in some of the most successful startups in Tel Aviv, the heart of Startup Nation, including both a Y-Combinator company and a powerful unicorn.

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