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Melissa Harstine

The Audience-Message Gap: Critical Insights to Better Nurture Your Leads into Becoming Customers

A Talk by Melissa Harstine (Melissa Harstine Consulting)

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About this Talk

When an entrepreneur has launched their offer several times, there's a shift that happens—and it's hard to see it from inside the business. 

They might think it's a sales page or opt-in that’s underperforming, but really, it’s the audience that has changed.

• Maybe the audience has a different pain point than they did 6 months ago.

• Maybe there’s two audiences coming into the funnel now, instead of one.

• Or maybe the audience has matured and they need a different, higher-level offer.

To improve lead generation and sales, we have to dig in and understand where the audience has changed and where the message no longer fits. 

Closing this audience-message gap naturally leads to better positioning, better qualified leads, faster conversions, and more sales, revenue, impact, and growth.

October 26, 2023, 09:00 PM

09:00 PM - 10:00 PM

About The Speakers

Melissa Harstine

Melissa Harstine

Melissa Harstine Consulting

Customer insights strategist for 6- and 7-figure course creators like Jordan Gill, Content Bistro, and GeekPack. My clients have exceeded sales goals by 110% after closing audience and message gaps!

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