The Audience-Message Gap: Critical Insights to Better Nurture Your Leads into Becoming Customers
A Talk by Melissa Harstine (Melissa Harstine Consulting)
About this Talk
When an entrepreneur has launched their offer several times, there's a shift that happens—and it's hard to see it from inside the business.
They might think it's a sales page or opt-in that’s underperforming, but really, it’s the audience that has changed.
• Maybe the audience has a different pain point than they did 6 months ago.
• Maybe there’s two audiences coming into the funnel now, instead of one.
• Or maybe the audience has matured and they need a different, higher-level offer.
To improve lead generation and sales, we have to dig in and understand where the audience has changed and where the message no longer fits.
Closing this audience-message gap naturally leads to better positioning, better qualified leads, faster conversions, and more sales, revenue, impact, and growth.
