The power of storytelling can turn readers into leads but does tech help or hinder the storytelling process?
A Talk by Gillian Jones (Founder, Gillian Jones Copywriting)
About this Talk
Storytelling has always been a constant in marketing over the years and is an essential element for turning readers into leads.
But changes in technology mean that storytelling is rapidly changing - in terms of acquiring leads, are the changes in technology helping us tell lead-attracting stories or standing in our way?